50 Shades of Red

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Red is an intense color. It seems to affect us on both psychological and physiological levels. Why is is it that red puts us all under its powerful spell? Sheesh, I wouldn’t know where to start in answering that question. The most basic scientific answer to that question is that red has the longest wavelength and is therefore the easiest to spot from a distance. That’s why important things like traffic signs are red. But that’s boring and I’m not going to discuss more reasons behind why red is so attractive to us.

What is equally important though is knowing what messages come across when using red and how we react to the color. Red can have both positive and negative reactions attached to it. On the positive side is strong, bold, passion, confidence, and sexy; and on the negative side is anger, aggressive, and danger.

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Red lingerie is considered the sexiest. Women are attracted to men more when they are wearing red. Restaurants often times use red in their stores because it makes the mind think its hungrier. Matadors use a red cloth because it supposedly makes the bull angry (also because it’s easiest to see from far away). These are all facts about the color red and how we are attracted to it. Even red wedding dresses are trendy because of our obsession with the color.

I mean I am currently on the hunt for a red trench coat, sundress, and bra all at the same time. Why red? Isn’t it clear? We are simply attracted emotionally and physically to the color… just like we are to Christian Grey!

So tell me how you wear your red. Or if not red, then what’s your favorite color? As always, looking forward to hearing from you!

Your fashion guru,

Kasia

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